May 23, 2022


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Real estate agency promises ‘we never sleep’ – but man calling its 24-hour hotline finds otherwise

Real estate agency promises ‘we never sleep’ – but man calling its 24-hour hotline finds out they really do

  • Truth in advertising expose goes viral on social media site TikTok
  • Prankster says that he is going to report the estate agent to the ACCC
  • Novak Property takes it all in good spirits, despite getting more calls 

A real estate agency that offers 24-hour service and makes the promise that ‘We never sleep’ has been caught out. 

It turns out they do sleep.

In a video that has had hundreds of thousands of views in just four days, a prankster has been filmed very late at night in front of a sign advertising Novak Properties, based in Dee Why in Sydney’s northern beaches. 

The sign very clearly reads: ‘we never sleep, 24/7’. So, taking them at their word, the man calls the 24-hour hotline number.

The sign clearly says ‘we never sleep’ and one man (pictured) decided to find out if that was really true

He and his co-conspirators filming the expose begin to laugh at their prank as the seconds tick by.

After six seconds, the man making the call tells his companions ‘This is f*****g sleeping to me. They’re sleeping.’

As ten seconds ticks by he says ‘They’re literally sleeping, this is b******t.’

He and his companions, who may or may not have had an alcoholic beverage or two that night, are still laughing at how the gag is going. 

But at 14 seconds, to their great surprise, the phone is answered. ‘F**k,’ the prankster says when confronted with his joke not quite working out as planned. 

Never mind that most of us would be delighted to have a call to a real estate agent – or any business – get through to a real person rather than a machine in 14 seconds. 

But the prank must go on, and he recovers his composure. ‘Sorry, were you sleeping?’ he asks the unfortunate real estate agent who pulled hotline duty that night.

‘Yeah,’ a bleary voice replies. 

‘Oh, you were sleeping, because the sign says “we never sleep”,’ the gag man says.

The gag man (pictured) seemed surprised to get through on the ‘we never sleep’ line

‘Who’s this?’ replied the man, who must now be rethinking his career and life choices.

The prankster mutters something incomprehensible in an attempt to disguise who he is, though posting the video to TikTok somewhat removes the air of mystery over your identity. 

He presses on with the joke. ‘I just caught you sleeping. I’m reporting to the ACC.’

Presumably he meant ACCC – the Australian Competition and Consumer Commission – and not ACC, Australian Christian Churches.

Daily Mail Australia called Novak Properties – at 3.10pm, not in the middle of the night – to ask how they were dealing with their new viral fame. 

‘We’ve had a lot of calls, but we though we’d have more,’ one of their agents said.

Another truth in advertising expose from a late night reveller (pictured) in northern Sydney

He and the agency in general are taking it all in good spirits. ‘It’s a bit of a laugh,’ he said.  

Though it’s a one-joke, 32-second clip, it already has more than 1,600 responses, and it seems there is not a lot of love out there for real estate agents.

The kindest response might be the one saying ‘They’re about to spend a lot of $$ rebranding those adverts.’

Another responder warns that the pranksters should be on alert for revenge.

‘Next thing you know a base model black Mercedes C series with AMG wheels pulls up outside your house at 4am.’ 


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