December 8, 2022

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Interior design and style studio and rug company lover for Substantial Issue Sector launch

Cassis Braid Organic Rug in the Pure Salt for Momeni Rug Line.

NEWPORT Seashore, Calif. — Pure Salt Interiors, an interior style studio and Shoppe regarded for its coastal search, has declared its very first rug line with Momeni, a relatives-owned rug manufacturer, which will start at High Issue Industry, Oct. 22-26.

The Pure Salt for Momeni Rug Line was produced above two several years with Pure Salt founders Aly Morford and Leigh Lincoln alongside the style and design crew at Momeni. The hand-knotted rugs lean seriously on purely natural fibers these as jute and neutral hues. Seventeen rugs will be highlighted in measurements from 2’x8’ to 10’x14’ with charges ranging from $368 to $8,698.

“Inspired by coastal retreats around the globe, our rug line with Momeni is a curation of pieces that provide with each other earthy and natural roots with typical and elevated aesthetics,” claimed Morford. “We needed to develop a selection of rugs that marry kind and functionality and can transportation you to a relaxed seaside scene near or considerably, every time you stroll upon them. With a versatile assortment of vintage jutes and flat-weaves, to hand-knotted models that allow you to combine up your glimpse as you please, these rugs permit you to structure from the ground up in every single place of your property.”

The assortment will be readily available to the trade at Momeni showrooms throughout the place by appointment only, and customers can invest in the assortment on Pure Salt’s web site or in its Flagship shop in Newport Seaside, Calif.

Some highlights of the launch incorporate:

Patara Tuft Taupe Rug

  • Koukila is inspired by a single of Pure Salt’s classic finds, perfectly-cherished Kili. Aly and Leigh designed these rugs with features and designs that convey an reliable strategy to a classic search. These hemp rugs are woven to be sizeable and sturdy with stitching for an aged seem.
  • Cassis is a plush rug in a few of Pure Salt’s signature normal colorways — bleach, purely natural, and walnut — with a basic braided design.
  • Menorca are 1-of-a-kind hand-knotted patterns that are by natural means distressed to give them an inherent classic charm.
  • Patara was made precisely for Minimal Salt, the toddler and young children brand launched by Pure Salt in 2021. This selection is concentrated on gender-neutral, organic shades with tufted polka dots.

“The ability of social media is what introduced us collectively, but what arrived from this partnership was an remarkable journey that assisted push our individual innovative initiatives, to experiment with approaches that we have never been in a position to obtain ahead of,” said Reza Momeni, president and CEO, Momeni. “Working with Aly and Leigh impressed upon us the significance of the most minor particulars and making sure that the total glimpse of the line was truly a section of the Pure Salt environment, which we are honored to be a element of.”

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